Management & Strategy Consultant

Meet Sal Rubino

Welcome! I’m Sal Rubino, your trusted business consultant specializing in driving transformative growth for businesses of all sizes. With my expertise across diverse industries, I offer a unique perspective and a toolbox of tailored strategies to fuel your success.

Favorite quote:
"If you fail to plan, you are planning to fail."
- Benjamin Franklin

How I can help

Unlock Your Growth Potential

Admit the cost of amateur mistakes and invest in your business’s growth. Together, we’ll identify obstacles, uncover opportunities, and determine the best strategies to achieve your goals.

Consulting isn't just giving advice

What to expect

One of my main goals is to improve the day-to-day workings of your business or project. There is no way to do that if I don’t understand your company, its goals, processes, or culture.

Our meeting will serve to do just that, understand your goals, objectives, obstacles, resources, and experiences. This is vital to understand the issues and areas for improvement in your business and offer you solutions made to fit your personal needs.

Whether you’re a B2C brick-and-mortar shop or an international B2B tech giant, you’re always going to face stiff competition. Every industry is saturated with competition, and your clients are looking for what sets you apart.

Quality and great experiences are the top things you can offer and some of the fortes I can help you obtain. I’ve consulted in many different sectors for more than 10 years and have had my fair share of obstacles, whatever your goals or problems are I’ll either be able to help you personally or guide you through your next steps. 

When you’re in the trenches, you can’t see the forest for the trees. This is true on so many levels and when it comes to running a business overlooking a problem can become crucial to your growth or success.

Getting a second opinion helps you gain confidence and perspective on whether you’re executing the right plan of action for your situation. We’ll explore the ins and outs of your business and find out together the best action plan to reach your goals.

Based on our conversations and other insights, you’ll receive a customized action plan to help you achieve tangible results and track your KPIs.

Why waste months or years of research and money when you can receive answers to your problems quickly and easily? If your commercial efforts have reached a stalemate, you’ll need new ideas to break through and grow.

That’s where my team and I come in to give you not only the best strategy but the tools you need to execute it.

It pays to have a big picture mentality, but you’ll need more than a generalist to obtain results. My consultancy doesn’t end when our first meetings do. After gathering the necessary information, I roll up my sleeves, dig in, and deal with the meticulous details of the specific problem that needs solving.

This is the only way to eliminate as much room for error as possible and offer you the results and strategy you need.

If you have a specific business challenge or opportunity that you need help with, such as improving your operational efficiency or developing a marketing strategy, then business consultancy might be the best option for you.

If you have broader business goals and objectives that you need help achieving, then strategy consultancy might be the better fit. As a strategy consultant, I can help you define your long-term objectives, develop plans to achieve those objectives, and then execute those plans.

*** Because we all have tight schedules and time is always our most precious resource, a brief 15-minute interview is required before confirming any sessions to determine whether I can provide you with tangible results or not.***

Please note:

Personalized Business Consultancy

Business Consultancy

Address specific business challenges or goals with personalized advice. Expect a bespoke action plan based on strategic insights to enhance branding, increase margins, reduce costs, or optimize operations. Plus, if you choose to hire us for execution, I’ll deduct 100% of the consultancy cost.

This is for you if you’re looking to find out how to:

  • Improve your branding or marketing
  • Decrease your work time or costs
  • Increase your sales or margins
  • Manage and organize your business in the most effective way


*** You can execute the action plan in-house or hire me and my team to do it for you. If you’ll choose to hire us, as a gift to you, I’ll deduct 100% of this consultancy’s cost. ***


One on one

Join me on a transformative one-on-one consultancy journey, tailored for freelancers. We’ll dive deep into your challenges during a Discovery Workshop, and collaboratively create a winning action plan.



1 on 1 session

Days needed for delivery: 6-8 workdays

Starting at
€ 1,500 VAT excluded


For teams

Bring your team closer to success with my custom-tailored consulting package. Designed for entrepreneurs, we’ll delve into your business needs during a Discovery Workshop and create a strategic action plan.



For groups of 2-4 people

Days needed for delivery: 10-12 workdays

Starting at
€ 2,400 VAT excluded

Consider Outsourcing for Your Business Needs

Consider outsourcing

How it works


Unlock the power of strategy with a comprehensive consultancy. Through in-depth analysis of your goals, pain points, victories, and setbacks, I’ll create an actionable report that outlines how to avoid mistakes, attract and convert leads, and grow your profit margins.

This is for you if you looking for a strategy or business plan to:

  • Create a strategic business plan
  • Grow your team and services
  • Improve your branding or marketing
  • Decrease your work time or costs
  • Increase your sales or margins
  • Manage and organize your business in the most effective way


*** You can execute the strategy plan in-house or hire me and my team to do it for you. If you’ll choose to hire us, as a gift to you, I’ll deduct 50% of the strategy consultancy’s cost. ***


One on one

Join me for a transformative one-on-one strategy consulting experience. Designed for freelancers, we’ll unravel the intricacies of your business, identify opportunities for growth, and create a detailed plan to boost your profit margins.



1 on 1 session

The total duration of project 12-20 workdays

Starting at
€ 7,500 VAT excluded


For teams

Unleash the potential of your team with a collaborative strategy consulting experience. Crafted for entrepreneurs, we’ll analyze your business landscape, turn setbacks into learning opportunities, and forge a detailed strategy to elevate your brand and grow your profit margins.



Groups of 2-6 people

The total duration of project 17-38 workdays

Starting at
€ 12,000 VAT excluded


Featured projects

Free Books and Guides to Help You Succeed

Unlock Your Learning Journey

A collection of guides, tools, and books I’ve created and chosen to share freely. Whether you want to learn new skills, gain business insights, or simply enjoy a good read, my collection will always be open and available to you.

Some of my Skills and Areas of Expertise

Business analysis is used to identify any problem or need in an organization, which could involve financial controls, market research, hiring practices, and cost cutting.

The main goal is to to identify and articulate the need for change in how organizations work, and to facilitate that change.

Business process analysis (BPA) is a framework that assists organizations in thoroughly examining internal processes to identify potentials for optimization. BPA collects data and offers recommendations based on an organization’s core processes.

The main goal of a business process analysis is to provide businesses with a better understanding of how processes are working and how they can be improved.

Change management consists of actions taken by a business to alter a key element of its organization. Some examples are its culture, core tech or equipment, or internal processes.

The goal of organizational change is to design the process of leveraging change to deliver the best results, and it typically consists of three primary stages: planning, application, and follow-through.

Technology change management identifies new technology and then implements it for improved productivity and profitability. 

The goal of identifying and implementing new technology is to reduce resistance, improve communication and address the challenges inherent in major changes.

A competitive analysis is a method of identifying competitors and understanding their strengths and weaknesses in comparison to yours. It assists you in determining how to avoid competitors and perfect your strategies.

The goals of a competitor analysis is to understand with which competitors to compete, the competitors’ strategies and planned actions, how competitors might react to a firm’s actions, and how to influence competitor behavior to the firm’s advantage.

Customer relationship management (CRM) is a collection of techniques, tactics, and technology used by businesses to manage and analyze customer interactions and data across the customer journey.

The main goal is to strengthen customer service relationships, which will increase customer retention and sales growth.

Market research is the process of determining the viability of a new product or service through direct customer research. This approach allows organizations or businesses to identify their target market, gather and document feedback, and make educated decisions.

The main goal of market research is to provide businesses with information that will help them make better business decisions.

Organizational development is a data-based scientific approach to assisting organizations in becoming more effective and adaptable to change through the development, improvement, and reinforcement of strategies, structures, and processes.

The main goal of organizational development is to strengthen the organization’s ability to manage its internal and external functions and relationships. Financial performance, employee engagement, customer satisfaction, and overall change management are all included.

Price is one of the four primary components of the marketing mix. Pricing is a critical strategic issue since it affects product positioning. Furthermore, pricing influences other components of the marketing mix such as product features, channel decisions, and promotion.

The primary goal of an effective pricing strategy is to keep your product prices in line with the same or similar products offered by your competitors to maintain a consistent level of profit made from a specific product or service – or to avoid beginning a price war where nobody wins.

Project management is the application of techniques, processes, skills, and expertise to achieve desired project objectives within acceptable criteria.

The primary goal of project management is to achieve project goals and targets while keeping project scope, time, quality, and cost in mind.

A strategic plan evaluates a company’s existing situation, both internally and externally. It defines how best to align resources and actions to implement specific strategies that will lead you in the right direction.

The goal of strategic planning is to identify your obstacles, goals, objectives and make informed decisions that will benefit your business in the future. You should always know where your organization’s goals are heading if it has any chance at success.

  • Brand and Customer Strategy
  • Full branding workshop
  • Business analytics
  • Business planning
  • Business process redesign
  • Business strategy
  • Consumer sales & ecosystem
  • Consumer Insights & Analytics
  • End-to-end business strategy
  • Management & organizational consulting
  • Pricing optimization
  • Sales management
  • Supply chain optimization
  • Tech transformation

Request my resume and agency presentation to find out more about me and my team, our areas of expertise, our processes, and our experience.