After a one on one we came to the conclusion that he had already done a great job organizing his hotel and had done an amazing job decorating and renovating the structure…but…it didn’t feel ‘luxury or high quality’. They had overlooked the most important ingredient, their brand identity! They were using a generic logo, amateur photos, no personalized gadgets and very hard to look at brochures. Oltre to the rescue! We help organized The Mercury Hotel’s goals and prospects to find the best suitable creative direction. Having done a virtual tour of the hotel we couldn’t help but take inspiration from all of the Moroccan furniture and architecture that gave the guests a breath of pure beauty.