With annual sales of $ 9 million, producer Hillside Seeds is a major player in the field of turf, fodder, wildlife and agriculture. With most of its sales going online, the brand came to Oltre ready for a digital transformation that would broaden and strengthen its online reach.
Commercially, producer Hillside Seeds owned three distinct but disconnected brands. Our first challenge was to update the Hillside Seeds brand and bring all other brands closer to the new one.
From a technical point of view, Hillside Seeds used an autonomous system which made monitoring users and sales problematic. To help create a more efficient and sales-friendly environment for your team, you need to create and integrate an API with your current management software, as well as have the IT infrastructure to support the new digital capabilities from manufacturer Hillside Seeds.
Our first step was to create a brand that hillside seeds could proudly bring to market and that combined the triptych of logos into one brand.
Our branding team was tasked with creating a new logo and packaging that was fresh and contemporary, without losing a sense of heritage and connection to the land – and our designers who were hired into the business brought it all into style.
2. Redefine bids
Our team of designers has created an intuitive architecture to create a simple and intuitive structure for the e-commerce user. Where once products were broken down by brand, we took an audience-centric approach, grouping products into four distinct categories that matched the hillside seeds audience.
3. Upgrade technology
Oltre helped the team set up an api to connect with their existing management software, giving them access to key sales features like tracking products and users on the new site. As a bonus, the integration has also improved operational efficiency and visibility by strengthening inventory controls and their online and offline sales process.
Finally, to support their powerful new digital presence, we helped hillside seeds design the solid it infrastructure needed to keep everything running smoothly.
4. Make technological advances
After helping the customer update their current technology stack, oltre’s developers harnessed the power of magento ecommerce to develop the new site, successfully integrating the current management software and bringing our designers’ creations to life.
5. Unleash new creativity
Delving into hillside seeds’ analysis, our paid media team saw great opportunities. Working with oltre’s designers and copywriters, our marketing team sought to capitalize. We’ve launched a series of stunning display and social media ads with product-centric and user-centric messaging that have achieved impressive results.
Beyond the numbers, our team’s promotion efforts have helped Hillside Seeds form valuable industry partnerships that have opened up new sales channels and opportunities for the media, positioning their team as thought leaders and audience seed experts.